TB Psycho Analytic

It Runs in the Blood

I could say that growing up in a small and peaceful village like Belle of Beauty and the Beast is what some people want to be. Looking back through the years of living in the village, I am convinced that such enchanted place does exist and the characters seem to fit naturally to each person I bump into. I am not talking about the real story but the setting.  As a whole, it truly does reflect the nature of living in a village – – wherein your life is usually an open book.


I grew up in a small village where everybody knows each milestone of my family’s life. This was starting from my great grandparents up to my nieces and nephews … and even beyond to the new generations now. I came from a lineage of alcoholics and as far as I could remember, there was never a single day in my childhood life when I could say that my world is drunk-free. Well, my uncles and cousins are fun to be with all the time if that’s any consolation.

But why? Because the moment I wake up in the morning, they were already drunk and until I go to bed, they were still in some state of hallucination talking insensibly. I even came to thinking if time will come when I will be able to see their real selves which I haven’t — ever since I learned to walk and talk!

Time passed by and soon enough, one by one, their body gave up and went to eternal rest. But not before enduring ulcer and liver malfunction. I then learned to accept my fateful origin. Because of our family’s reputation, it greatly affected my personality and I struggled over low self-esteem and shame during my adolescence period. The bondage is still evident in my cousins’ persistent habitual drinking despite the terrible demise of our relative.  Now, it made me wonder why such simple cause-and-effect relationship is so hard to comprehend. They just shrug their shoulders and say “it runs in the blood” and so I thought that right there, I got the answer to my question.

I still remember that day when I won the price as the fastest beer drinker, people clapped their hands and said, “wow, it runs in your blood!” When my cousins were turned down in their marriage proposals, they said, “sorry, it runs in our blood.”  For so long, this reason pacifies my disappointments but not until one day, I decided to turn the table.


For the very first time in our generation, I made a stand that alcoholism is not a genetic characteristic handed over by our ancestors and something that we can merely excuse ourselves from by saying that it runs in your blood. Alcoholism is a form of addiction which is admittedly, a complex condition.  It is a brain disease that needs to be cured, like heart illness and cancer which is almost impossible to do alone. And thus, it requires lots of moral support from surrounding people. It may be a burden to us having alcoholics around but we need to show empathy and help them ultimately make the stand like I – and then my other relatives soon thereafter – thankfully did.

Professor Wins Nobel Prize for Studies on the Psychology of Business

Just recently, an American professor from the Unversity of Chicago whose research integrates psychology and economics won the Nobel Prize in Economics.  This is a pioneering set of studies in his field and has made a mark in both fields of psychology and business. The Royal Swedish Academy of Sciences (RSAS) has granted Prof. Richard Thaler £845,000 or about US$1.11 Million for the said achievement.  This academic also best known for his 2008 best-selling book,
“Nudge: Improving Decisions about Health, Wealth and Happiness”.

Nudge Book on Behavioral Economics
Nudge (2008): Improving Decisions About Health, Wealth and Happiness

After the academy’s generous announcement of his win, Prof Thaler was quoted as saying that his biggest contribution to the field was the “recognition that economic agents are human and that economic models have to incorporate that.” For one, he said that the field of behavioral economics can assist in explaining why people chose to leave the EU, popularly known as the Brexit.

So what is this study all about?

Technically, this field is called behavioral economics. Roughly, Wikipedia generally describes it as the study of the effects of psychological, emotional, social and cognitive factors on the business decisions of entities and the resulting market prices, resource allocation and returns.

Prof Thaler created the theory that people making choices such as the Brexit were influenced by gut choices instead of purely rational thinking.  Given this theory, marketers and organizations that are seeking to increase their reach and their revenues can definitely profit from this study. The same holds true for those in public governance, especially in making fiscal and monetary policies.

But Thaler’s study is not limited to macroeconomic decisions. He has also conducted studies on people saving so little for retirement, eating patterns of US individuals, NFL teams making poor choices of new players and even e-cigarettes and bathroom cleaners, among others.

On drivers of passenger cars…

He is also known for making a paper on the wrong habits of taxi cab drivers – making it easier to simply rent a limousine, if we may add – wherein they adopt a target income strategy and call it a day once they reach it. He says drivers, especially inexperienced ones, unknowingly make the mistake of working less on good days and more on bad days with the above strategy. This also results to fewer taxi cabs on peak days and hours and more during the non-peak times. The academic used both log sheets from taxi operators and those from the New York City Taxi and Limousine Commissioner. Finally, he proposed that drivers look at their earnings from a monthly rather than daily perspective to somehow correct the phenomenon.

This win is expected to encourage people all over the world to not just subscribe to the study but create studies themselves that will have an impact on the population at large.




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